We’re going to look over the pros and cons of self-hosted autoresponders. Email marketing autoresponders have been around since the early 90s. During the early years you had to pay monthly for these kinds of services. Since technology has gotten more affordable and reliable, having a self-hosted autoresponder has become more common. In this blog post we’re going to go over the pros and cons of having a self-hosted autoresponder.
Let’s start with the cons. I think one of the biggest cons of a self-hosted autoresponder is generally the setup. From knowing how to use an FTP server, to creating a database and knowing about DKIM settings and other advanced tech stuff. Not to mention support. You don’t really have support to rely on or a team of people that help you monitor your bounce rate. Your initial trust with the email service providers like Gmail or Yahoo mail don’t know who you are yet.
Depending on the kind of self hosted autoresponder you purchased the Integration options may not be a lot.
Now let’s talk about some pros of having a self-hosted autoresponder. The first thing that comes to most people’s mind is the price. You don’t have those crazy monthly fees and you don’t get financially penalized for building a bigger email list. But I think most people overlook the real luxury of a self-hosted autoresponder and that is your reputation. You’re now 100% in control of your sending reputation. See when you’re using services like Aweber or Getresponse, you’re sharing your sending reputation with others. So if the last Getresponse customer was sending emails that were bad and going to the spam folder, that’s going to increase the chances of your good emails going to the spam folder as well. The email marketing software I recommend is Sendy. Sendy is extremely easy to set up and it’s easy to use. Another great benefit of using Sendys email marketing software is it uses Amazons SES service to send mass email without putting any strain on your server. The Amazon SES service is extremely cheap too. We’re talking prices at a $1.00 to send 10,000 emails.
If you purchase Sendy, you should purchase it right here at our website at sendytraining.com. The biggest benefit of purchasing it here, is you get $1,000 worth of extra bonuses and training for free that will help you take Sendy newsletter to the next level.